We Are Corsearch
At Corsearch, our Vision, Purpose, Mission, and Values are more than just words, they are the foundation of our success and the driving force behind everything we do. We are a global leader in Trademark and Brand Protection, committed to empowering businesses to thrive in a complex digital world. Our team is united by a shared purpose and a relentless passion for innovation, integrity, and excellence.
Discover how our values shape our work, guide our decisions, and create a culture where every individual is inspired to contribute to a safer, more transparent world for brands. Join us, and be part of a team that's not only making a difference today but is also building the future of brand protection.
Our Vision
Where do we want to be?
A world where consumers can trust the choices they make
This is what we strive for: the brands we partner with want their consumers to be able to trust them, so they do not need to question their choices anymore and wonder: Is it what I think it is? Can I trust what I am buying or experiencing?
For Example
With Astra Zeneca, our partnership has enabled them to keep consumers safe, prevent fraudsters from capitalizing on their not-for-profit covid vaccine, estimated to have saved 6.3 million lives during the Covid-19 pandemic
Our Purpose
Why are we here?
To protect consumers and their trust in brands.
We can help protect consumers and their trust in brands by helping them to be sure that what they are buying or experiencing is what they are expecting.
This means that we can have a very meaningful impact and really become a force for good.
For Example
At Doona, that protection is for parents to ensure peace of mind when they take their newborn home from hospital, being assured that their new addition is safe and secure by a trusted, trademarked brand and not a counterfeit.
Our Mission
How do we get there?
Although we do not serve consumers directly, this emphasizes our partnership with brands, helping them to protect THEIR consumers from confusion, misrepresentation, and fraud.
You might think that this is a lot about technology, but it is our expert judgment that is a core part of our vision and values, as we cannot solve our customers’ problems with technology alone.
For Example
At Mondelēz, online brand protection is about risk management. Corsearch enables Mondelēz to quantify this risk, prioritize key areas in the digital customer experience, and to act accordingly to prevent reputational damage.
Our Values
At Corsearch, we believe that a strong foundation of values are essential to achieving long-term success and making a meaningful impact in the world.
They are our DNA. They define who we are and what make us different from our competitors.
They reflect our shared beliefs and what we will, and won’t, stand for.
They shape how we work and guide all
our decisions.
They help us to create great products and
services, and deliver the best outcomes
for our customers.
They set out how we behave and treat each
other, our customers and the world around us.
Trust is the foundation
Trust is at the heart of what we do.
Trust is build on authenticity, expertise, empathy, transparency and accountability.
- We truly care about our customers and colleagues and their success
- Our judgment is based on facts, reasoning and our expertise
- We are our real selves, we are authentic, communicating openly and embracing our differences
- We choose what is right over what is easy
We are passionate about our why
We are proud of what we do and believe Corsearch is a force for good in the world.
- We believe Corsearch is a force for good and we are driven by our purpose
- We share our customers’ passion for the protection of consumer trust in brands, and fair commerce and competition
- Our passion drives us to deliver on our mission
- We strive to adapt and innovate with the courage to challenge, disrupt and overcome new challenges. We don’t give up
Together, we make an impact
Our impact is greatest when we work together, with our colleagues and customers.
- We build diverse teams and actively manage for inclusion to achieve the best outcomes. We own our points of view, we share, engage and debate openly and respectfully to find the best solution
- We maximise our impact through close collaboration with our colleagues and customers as a community with shared interests and goals
- We deliver, we are accountable to our customers, our colleagues and ourselves
- We recognize and celebrate others’ successes
- We always play our part in social responsibility, following ESG standards and aiming to go beyond
Our three core values might look great on paper.
On an office wall. Or our website
But they will only have meaning if we live them.
Our behaviours are actions. Actions that show how we live our values.
Authentically
Because behaviours make our values a reality